Archive for July, 2007

Axa are running a particularly irresponsible series of ads on the radio at the moment.

One shows a Dublin 4 type who’s overjoyed at not ever having to take the 46A bus ever again since she’s got her car insurance from Axa. The other is one of those “idiot conversations” – two guys are going to Slane, and one of them tries to impress his friend by saying he’ll be driving there from now on instead of taking some “smelly coach”.

They are basically promoting a “losers take the bus” attitude with this. Not to mention that the ads are hysterically mis-informed: The 46A is widely acknowledged as the best bus route in Dublin, it’s frequency is almost German-like and it always receives the newest vehicles – it also has a quality bus corridor most of the way into town. As for the Slane ad, yeah, try driving to a concert there and see how far you get